Kinetic Pricing

Overview

Kinetic Pricing is a self-serve pricing research platform built for B2B SaaS founders and product teams. It replaces gut-feel pricing decisions with evidence by modeling potential revenue changes, testing price points with existing users, and maintaining a structured record of decisions and outcomes. The platform offers a suite of four research methods—Van Westendorp, Gabor Granger, MaxDiff, and Conjoint—each designed to answer a different pricing question. Subscribers can run unlimited studies on the Pro plan for $99/month, while one-time studies start at $149.

Key Features

• Price-Change Simulator: An interactive tool that calculates the potential MRR change from a price adjustment. Users input current and proposed prices, customer count, and expected retention; the simulator shows break-even retention and annualized revenue upside.
• Four Research Methods: Covers price range finding (Van Westendorp), price point testing (Gabor Granger), feature prioritization (MaxDiff), and package/price trade-off analysis (Conjoint). Each method generates a mobile-optimized survey link and delivers a decision-ready verdict.
• Bring Your Own Users: Kinetic does not recruit participants. Surveys are distributed to the customer's existing mailing list or in-app users, ensuring feedback comes from people who actually know the product and its value.
• Real-Time Results: The dashboard updates live as responses arrive, showing curve formation and the optimal price point. The underlying math is deterministic, so identical inputs always produce identical outputs.
• Decision Tracking: The workspace links studies to pricing decisions and outcome checks, keeping a clean audit trail of what changed, why, and what happened afterward.
• Flexible Pricing: Pro offers unlimited studies across all four methods for $99/month, with a 30-day free trial. One-time studies are available for teams needing a single answer.

Use Cases

B2B SaaS founders evaluating a price increase can quantify the revenue risk before committing and validate the change with real customer responses. Growth marketers can test different price points against targeted segments, while product managers use MaxDiff and Conjoint to prioritize features and design packages that match willingness to pay. The platform also serves consultants and agencies that need rigorous, evidence-backed pricing recommendations for their clients.