Fakemayo.com is a hard-hitting startup growth blog and newsletter focused on real founder stories, actionable customer acquisition strategies, and early-stage entrepreneurial insights. It serves as a practical resource for indie hackers, solopreneurs, makers, and startup founders who want to learn exactly how real businesses secured their first users or customers without hype, fluff, or generic marketing advice.
At its core, Fake Mayo publishes in-depth founder interviews and case studies that reveal the tactics, tools, channels, and growth experiments used to achieve initial traction. These stories break down concrete actions like using social media platforms (e.g., X/Twitter and Reddit), building in public, leveraging product launch sites, optimising early SEO, and testing grassroots outreach to turn ideas into momentum.
Founded and curated by Jakob Jelling, Fake Mayo blends a blog archive with a subscription newsletter that delivers these case studies straight to readers’ inboxes. Content is updated regularly with new founder spotlights, offering searchable growth case studies spanning SaaS, apps, tools, newsletters, and niche products.
